Note that it says "Electric Summer" and also "Pastels," so I'm not sure if they were going for a washed-out neon look like Maybelline or what, but more on that later.
Clockwise starting from top center: Pearl Up, Peach Babe, Floaties, Teeny Bikini, You're Crabby, Water Orchid, Wet Suit, Kelp Yourself
Pearl Up - this one is the only non-creme of the bunch; it's a jelly. It's a little thicker than the rest but not troublesome. It required 2 coats whereas the rest probably would've only required one. I'm not usually one for basic neutrals but I really like the shade and squishiness of this.
Peach Babe - the start of the cremes - I won't repeat myself on each subsequent photo; all of the cremes had a great formula. They went on smoothly, didn't streak, and though they were pretty opaque in one coat, I always do an extra coat because I have ridgy nails so it helps to hide that. So each shade is 2 coats, no top coat.
Floaties - I don't know why but I totally love this name! Obviously it's way lighter than the traditional bright orange floaties but I still think it's so cute! :-)
Teeny Bikini - I'm normally not a yellow person AT ALL because I have enough yellowness in my skin that wearing it in any kind of clothing or accessories just isn't flattering, but somehow this seems to work. I think it's that it's kind of dusty.
You're Crabby - in the bottle I expected to like this shade the most, but on me, not so much. It's looks more mauve-y on me than in the bottle. Still pretty, but not my favorite.
Water Orchid - I like this one on me more than I expected to. Pale lilacs aren't always flattering on me but this gives me a hint of tan-ness.
Wet Suit - what can I say here but lovely?! Such a great bright pastel blue!
Kelp Yourself - the color is just slightly off here; it's a bit dustier IRL. Very pretty!
I posted the photo of the collection in a polish collectors group in Facebook and a few ladies mentioned they thought the collection looked similar to Maybelline's Bleached Neons. I own 4 from that collection and there are definitely no dupes.
Top is SHXW Wet Suit, Water Orchid, and Peach Babe; Bottom is Maybelline Bleached Neons Day Glow Teal, Ultra Violet, Coral Heat, and Bleached in Peach.
My thoughts: I don't get the "bright bikini after a summer in the sun" vibe like I do from the Maybelline Bleached Neons (with the except of Floaties and Wet Suit; they could pass for faded neons). And THAT'S OKAY to me. I like them; I think they have a slightly dusty quality that sets them apart from other pastels (I think there could possibly be some similarities to OPI's Pirates of the Caribbean collection but I never bought any of them so I can't compare). For around $3 each I definitely think they are worth picking up!